![]() ![]() “In less than a week, we nailed it,” Dave’s Gourmet President David Neuman said in a statement. Dave’s Gourmet initially reformulated the recipe to make it simpler, dairy-free, and shelf stable, with the ultimate goal of making it vegan. ![]() Making the Pink Sauce veganĪccording to the ingredients listed on Chef Pii’s website, the original Pink Sauce contained water, sunflower seed oil, raw honey, distilled vinegar, garlic, pitaya (or dragon fruit), pink himalayan sea salt, and less than two percent dried spices, lemon juice, milk, and citric acid. After multiple meetings with Dave’s Gourmet team, Chef Pii entered into an exclusive partnership whereby Dave’s Gourmet assumed responsibility for producing The Pink Sauce on a commercial scale.įor her part, Chef Pii drives the social media aspects of the business and participates in all the major steps of commercial production of The Pink Sauce. However, her lack of commercial food production knowledge led to significant obstacles, including labeling errors and food safety concerns that included people accusing her that the sauce made them sick, with one social media influencer faking his own death and blaming it on the sauce.ĭave’s Gourmet discovered this controversy soon after it started going viral on various social media platforms and decided to help. ![]() While the original sauce recipe was vegetarian, Dave’s Gourmet’s research and development team worked to make it vegan and gluten-free.Ĭhef Pii initially tried to launch her Pink Sauce creation on her own out of her Miami kitchen, selling out of her stock in just days on her website for $20 per bottle. Last summer, Shaw teamed up with sauce company Dave’s Gourmet with the goal of bringing the product to retailers and restaurants. Social media influencer Veronica Shaw, also known as Chef Pii-creator of the vibrant Pink Sauce that went viral on TikTok last year-is launching a vegan and gluten-free version of the sensational sauce at 4,300 Walmart stores nationwide until July. ![]()
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